Social media content Creation
With four @garmin social channels to support, there can never be enough content. These studio (and location) shots were a blast to create. They need to be flexible in context, so a variety of watch screens and features can be highlighted in the post or story, while still speaking to the followers. With quarterly brainstorms with the larger team, the holes in the strategists’ calendars were identified and one of many solution to create content for the channels were these beautiful shots. From borrowing clothes from associates, to pulling in anyone and everyone’s arms and wrists to add human elements, these were scrappy shoots that yielded a ton of content the strategists could pull from. Below is just a sampling of the 100s of images that were created for the channels. From stills to gif and stop motion style animation, these shoots were done with a shoestring budget and a heck of a lot of creative grit.
Me: Concept Creation, Photo Styling, Art Direction, Prop Resourcing, Retouching
Photography: Jake Martin & Chandler Riley
Creative Direction: Amanda Laffoon
Social Strategy: Whitney Bailey and Brenna Seger
