Garmin’s Happy You Year 2020
This campaign sought out to change the narrative of most fitness companies that boast a “new you” at the turn of every year. Our concept celebrated you, just as you are, and gave the consumer the inspiration to make changes to feel better, not for an unattainable fitness goal.
Me: Concept, Art Direction
Copy and Concept Partner: Dennis Dorrell
Creative Direction: Amanda Laffoon
Photography: RW2
This campaign included paid and organic social media assets and web content.
