Garmin Smartwatch Features
Garmin watches are complex. Some features resonates with a group of consumers while other groups wouldn’t ever use them. Throughout my time at Garmin, each shoot, each campaign, had a features that needed highlighting. Features like: pay, body battery, breath work, menstrual tracking, music, heart-rate and Garmin Connect. Below is just a sample of how these features carried over to several different devices and throughout several different organic and paid social media campaigns.
Garmin Pay
Contactless payment on your wrist. These were captured in a mix of studio and on-location shoots.
Breathwork & Heart Rate
These paid ads were targeted to FitBit customers. The creative was concepted to be a quick get with simple graphics to tell the user a little about the feature.